![]() We’ve essentially outsourced YouTube videos to a community of millions of people, and what they come up with is more creative than anything we could make ourselves.” “That doesn’t take anything away from us, and I would say it actually adds value to Minecraft, to have people who are extremely talented and creative doing things. Just the economics of that – how many people are making a living off this one IP – is pretty awesome,” says Bui. “We have a whole slew of people who are making their entire living just off making videos about Minecraft. Here’s how Mojang’s Vu Bui explained his company’s alternative approach to the Guardian last year: It’s notable how key the YouTubers are to Minecraft and Minecon now, and perhaps worthwhile contrasting Mojang’s approach to some other games companies, who’ve seen fan-made videos on YouTube as copyright infringement, or something to try to make money directly from.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |